Article

Search Engine Optimization (SEO) Rant

October 16, 2006

Greetings.

This is a rant, with a bit of raving.

I am seeing more and more sites designed with some concept of SEO in mind. This is great and dandy, however, it is starting to skew my search results, negatively.

When people place doorknob advertisements on the front door of my home, they accomplish what they want, in that i remember who they are. However, i keep them in mind so as to intentionally avoid doing business with them. Same with fliers placed under my car windshield wiper. To me, it is akin to spam.

Now, as i am searching for various data, i am having to press my querying abilities in order to find relevant results due to the insane amount of misguided SEO efforts. It is difficult to find local based results especially because a company on the other side of the country has done a SEO project to grab search results for "gilbert x y z" or "scottsdale d e f" and thus thrown me into a proverbial wild goose chase. My time is being wasted more and more because of this, and with that lost time is an increased frustration.

My belief is that marketing must not be misleading. Sure the guy in Maine wants my business here in Arizona, but it is basically, for my minds lack of a better phrase, false positive results ... Search Engine Spam. It is the responsibility of the web designer to ensure that their SEO projects are legitimate. As web designers and internet professionals, we should be giving our clients quality work while maintaining our own integrity and ensuring their integrity cannot be questioned as well. It is pathetic that so many website designers are profiting from their inability to provide a successful SEO campaign without watering down search results. I put a hat on, then tip it, in gratitude and respect, to those who have the skill and character to produce a valuable SEO site and concurrently improve search engine results.

I am considering making another column to my doorknob hanger blacklisted businesses list, in which SEO Spammers lose my business. This would actually be more effective than banning doorknob spammers, because the SEO Spammers have strategically targeted me and my queries, more so than my living in a certain zip code. In addition to this, i could blacklist the site's developer as well. Nicewhile, i am finding myself searching for creative queries which will circumvent the SEO Spammers and produce relevant results, eating thirty seconds here and a minute there ....

.javier odom (480.734.4188)
Odom InfoTech - http://www.odomit.com

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